Placecast is a location intelligence platform that leverages carrier data, location data, and user behavior to deliver better audience, verification, and insight solutions. With Placecast’s suite of products, advertisers can create custom audience segments and target customers with location-enabled mobile ad campaigns on Placecast’s demand side platform (DSP) or evaluate the accuracy of campaigns and impact on customer behavior. Placecast has created over 400 million unique mobile user profiles utilizing billions of mobile data attributes and has been trusted by global enterprises such as Rogers, AT&T, Discover, Visa and O2 Telefonica. Placecast has helped brands such as Starbucks, Gap, JetBlue, and Subway deliver more relevant and personalized mobile experiences to their target audiences and optimize. Founded in 2005, Placecast is headquartered in San Francisco, with offices in Atlanta, New York, and London.