MIC assesses customer’s needs and helps organisations to act upon these, leading to a unique experience of your brand. Vision: the customer is the focal point in every business decision. Having insight in customers and acting accordingly is key for sustainable growth of organisations on the longer term. Gathering and using customer insights ought to be the basis of every innovation, NPD, communication, marketing and sales process. Not a single project can start without people wondering –– and having researched –– what the customer thinks and needs. MIC checks with the client what goes well and where improvements are needed, does research amongst (potential) customers and ex-customers and comes up with a concrete proposal which describes steps to take for all departments. Every so-called “touch-point” is researched, a customer friendly attitude is implemented in which every step from idea generation, concept and product development is involved. Examples of what we do: • advise organisations how to become more customer-centric • delivering customer insights • workshops on how to write concepts • mapping out your (potential) market • capturing (customer) insights into a Management Information System