We protect wildlife in wild places and on working lands by certifying enterprises that assure people and nature coexist and thrive. Certification of businesses and the use of scientifically sound standards ensure transparency and integrity of our activities. We harness the power of enterprise to provide incentives for biodiversity protection around the world, and offer economic opportunity to people whose basic needs have put them in conflict with wildlife. We link Wildlife Friendly® products and services to consumers, enabling powerful brands to differentiate themselves in a crowded and increasingly values-driven marketplace. Our Certified Wildlife Friendly™ Enterprises conserve over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, and Latin and North America, and Europe, including the Snow Leopard, Red Panda, Elephant, Jaguar and Wolf; and benefit over 200,000 people through increased food security, income and employment. Our Certified Enterprises include Tour Operators, Lodges, Foods, Textiles, Spices, Ornaments, Paper Goods, and more.