The rise of digital, e-commerce and mobile technologies has created a huge array of new opportunities and challenges for brands. So vast, it can be hard to know where to start. Alembic Marketing helps brands distill market context into essential insights and strategies that drive growth and competitive advantage. Alembic Marketing helps brands assess their market opportunities, focus on key priorities and mobilize for growth. Specific capabilities include: On-demand, fractional CMO services for turnaround, interim and advisory scenarios Go-to-market strategy & planning Messaging & positioning Product branding & naming Product launches Pricing & packaging Sales tool development Marketing resource planning and development Keynote presentation development PR strategy & planning