Simplicity Des Moines (formerly Davis Life & Annuity) is a full-service insurance marketing organization (IMO) for top life insurance and annuity professionals, serving the needs of independent agents for over 40 years. In 2019 we became a proud member of Simplicity Group Holdings, much to the delight of our agents and colleagues. Behind every action and decision we make, Simplicity Des Moines provides the utmost in reliable service and sales strategies, along with a comprehensive array of business growth programs meticulously designed and curated by the visionaries at Simplicity Group. Those who partner with Simplicity Des Moines receive unparalleled support in Life Insurance, Annuities, Tax Advantaged programs, Actuarial Services, and Advanced Estate Planning/Wealth Transfer Strategies. Building on our strong history of service and commitment, Simplicity Des Moines has a proven track record, and a respected reputation as a leader in the financial services industry. Today, our philosophy is an extension of the core values stemming from honest, family-oriented business relationships that are part of our heritage. Our Mission Statement Integrity is defined as a steadfast adherence to a strict moral or ethical code. We treat others like we want to be treated…with INTEGRITY. We continue to forge long-lasting relationships by using a one-on-one approach and working directly with only premier companies. We dedicate ourselves to building new and innovative services. By combining efficient support systems and technology with a commitment to superior service, we will consistently exceed expectations. We embody the Simplicity group creed of Education. Value. Partnership.