A proud Saudi brand founded to stand by women at all times, providing them with the comfort and confidence they need in their daily lives, Blooming celebrates beauty in all its forms and accompanies women during their most important moments to make their first times memorable as can be: from the first bra to the wedding day lingerie, and on to pregnancy and new mom essentials. As its famous logo suggests, Blooming is inspired by butterflies. It shares with the beautiful creature its softness and reflects its miraculous transformation from a caterpillar to a delicate yet so beautiful butterfly.