We're an independent market research agency with a Sub-Saharan footprint specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration. Our mission is to create consumer digi-ecosystems that THRIVE! Think: fintech that enables smart spending, or apps that make the mundane convenient, or user platforms that simplify complexity. Our role is to break down the barriers between digi-products + consumers + developers + creative design, through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation. • CONTACT FOUNDER: LARA@THEQUAL.AGENCY