The Imperfectly Perfect Campaign’s Ethos is about disrupting social media, dismantling corporate silence and breaking down the barriers that keep so many isolated and alone. Our vision for the future is about creating a new world for humanity where acceptance and understanding is at the fore-front of every human interaction where our differences are celebrated through love and compassion. MISSION Our mission is to build a legacy - a legacy that surpasses time. A legacy that provides education, support, advocacy and public awareness so that the conversation around mental health normalizes, enabling our children, grand children and future generations to live without stigmas attached to mental health.