At UppFirst, we’ve unlocked the power of blockchain technology, smart contracts and established social networks to create a decentralised, non-custodial, data-driven platform for the buying, selling, and re-selling of UPcoming Products (UPP), before they’ve been created. We provide a better way for people to trade the products they love on a platform that’s as open as it is secure, and as creative as it is social. It’s a better way to do business, and a new paradigm of community, advocacy and brand love.