After watching the market struggle with troublesome technologies, dated-data, and misaligned methodologies, we - SERCA - have built an ‘Every Impression Matters’ approach to programmatic media and email marketing, married it with a modern tech-stack and activate campaigns through our dedicated managed services team. We are very sensitive to how complicated this ecosystem and buying media programmatically in general, could be. The growth of programmatic has brought on amazing efficiencies in the way media is bought, but the challenge in this, is this…programs only do what they are told to do. They optimize – toward EXACTLY what they are programmed to optimize toward - and if the person setting up the campaign even slightly misinterprets the strategies, it could be like chasing a butterfly off a cliff. It is the HUMAN element. And we are 100% committed to this piece!