Launched in 2008 by Hala Al Gergawi, Tea Before Noon was the first bilingual exclusive directory for businesses by Women in the United Arab Emirates. The publication aimed to document successful projects and initiatives by women to encourage others to take the lead, and highlight the products and services available by women for women in the country. Tea Before Noon acknowledges the important role women play in the Gulf Region and recognises the need to develop a better understanding of what women really want! Beside a nice cup of tea with the right crowd? Women today want exclusive out of ordinary experiences! Tea before noon was relaunched in 2018 to become the GCC's first luxury consultancy and an innovative event platform that provides International luxury brands the opportunity to engage and tell their brand story through memorable experiences that resonate with their target audience. Tea Before Noon’s mission is to empower local talents and to maintain a dialogue between local and international creative industries through exclusive collaborations driven by same cultural values. Beside a nice cup of tea with the right crowd? ...women today want exclusive out of ordinary experiences!