Keith Cox and Matt Blair, two of the four original owners that started the Wrapp craze in San Francisco in 1995, have taken back the brand and are innovating yet again. Both residents of Marin County, they selected the Corte Madera Town Center as the launch location of World Wrapps 2.0. The menu introduces new ethnic wrappers and craveable flavor combinations including house-made, fresh-pressed Flatbread Wrapps, Nori Wrapps and Rice Paper Wrapps. Quesadillas and Global Beverages round out the menu and include Boba Teas, Mango Lassi and Dragon Fruit. In November 2017 the second World Wrapps 2.0 reopened at The Mercado Center in Santa Clara , CA and the Third opened March 2020 in The Marina District of San Francisco.