Founded by Saket Dandotia, Seth Mak and Ellis Fung in 2017, myToch.hk is an e-commerce and social media platform built on proprietary artificial intelligence technology which is directed to fully unleash the potential of videos in online communication and e-commerce. myToch.hk has been focusing on making any streaming videos, such as those in YouTube and Baidu, easily shoppable by tagging in-video products to major e-commerce sites or partner e-shops. Further down the road, myToch.hk will expand to accommodate a social media platform where users can share ideas, views and their smart videos by leveraging the Toch intelligence.