Why The Kind Business? “The path to circularity may feel like a long, meandering road" But we got you! We live in an information paradox age, consumers are overwhelmed with information overload and conscious brands find it challenging to establish a footing in the misleading claims space. The Kind Business helps you to cut through the noise. What is The Kind Business(TKB)? TKB is India's first environment and social impact discovery platform that lists verified circular products and services. It provides circular sensibilities for producing, selling, and buying. In a nutshell, it repurposes consumerism and commerce. How TKB works? As a discovery platform, it integrates online with offline, products with services, and local with global in a seamless way. With our in-house, proprietary assessment framework - The KIND LOGIC, on one hand, we assess conscious businesses to verify and vet their claims to deliver clarity and transparency to consumers. On the other, we give a network approach to businesses to create more value for people, the planet, and profit.