Yes Please Foods was founded in 2006 to fill a gap in the German retail food market; namely, the almost total absence of fresh, premium, organic, ready-prepared meals for the health-conscious consumer. The company began trading in Berlin in October 2007 with a small range of fresh soups that was met with enthusiasm by retailers, consumers and the media. These soups are now available in 10 popular flavours in over 400 retail outlets across Germany including many of the country's leading upmarket supermarket chains and department stores.