Activation (www.activationmobile.com) connects retailers and brands with their “enthusiast” customer networks on mobile. The Company’s proprietary platform and product suite are targeted at niche enthusiast markets, providing retailers with a branded mobile solution and tools to drive engagement, loyalty and sales through content and messages personalized to each customer’s engagement, likes, purchase patterns and context. Activation’s inaugural product CycleMate (www.cyclematemobile.com) is transforming how Motorcycle dealerships engage with their customers on mobile. Delivered via a consumer facing mobile app and a dealer administrative portal, CycleMate provides riders with valuable tools to facilitate a better riding experience including weather, bike health alerts, targeted promotions, specials, personalized messages for events, services, weather related conditions, dealer rewards and promotions; tracking and sharing of individual rides and accessory and product recommendations, among others. Dealers will get tools to deliver customers targeted messages, alerts, event invitations and promotions. According to PowerSports Business, “CycleMate is an exciting, innovative and powerful marketing tool that will set the standard for how motorcycle dealerships connect to and build powerful relationships with their customers.” Activation will launch products targeted at other markets within the PowerSports vertical including RVs and Boats and also extend into new verticals such as Action Sports, Pets, Health & Fitness and Activation is headquartered in New York and has offices in Charlotte and Orlando.