A truly Scottish media brand, The MAX is pushing out to the Albaphile communities wherever they are, listening to the people and speaking with their voice. A fresh strategy of direct and digital engagement is pulling in the people by speaking to their passions, drawing a more trusting audience to the station, an attentive and impassioned audience, who believe what they hear from us. With engagement across DAB Digital Radio, and increasingly on line via myplayer.uk on all kinds of device, THE MAX is not limited by traditional Broadcast strategies. With podcasts and video downloads being streamed long after transmission. THE MAX keeps on delivering for its audience and for it’s advertisers.