The Arcana Group works with national and international partners to conceptualize, launch and manage smart, effective brand strategies for the cannabis industry. In addressing the challenges of navigating this ever-changing landscape, we employ a multi-disciplinary approach - from brand management, to identity system design, to market analysis, to operational support. Additionally, we foster an expanding vendor network designed to offer burst out capacity and complementary services / products. As an extension of our clients’ internal team, we work directly with operators to address key brand pain points - offering unparalleled flexibility as both partners and industry leaders.