FAMILY BUSINESS ASSOCIATION ⎜BOCCONI is an association formed by Bocconi Students with different backgrounds but a common passion: Family Business! The institution of family is the focus around which everything orbits. Only in Italy roughly 90% of enterprises are family run, Luis Vuitton, Walmart, Volkswagen are all family businesses. Given the magnitude of the subject, FBA⎜Bocconi proposes to stimulate interest and be a reference point at Bocconi University for anyone who would like to be in touch with it. Among the most important values that FBA⎜Bocconi promotes are ones such as loyalty toward fellow members, respect of people and their diversities and a genuine competition that leads to excellence but, most of all, allows one to learn how to excel in virtually every situation in life.