It is a truly ground-breaking service for travellers looking to do their duty-free shopping at airports, inflight and Downtowns. SKYRA is a game-changer as it has the potential to draw all international passengers to a single point – this is a single hub where they can simply enter the very basics of their travel plans and be instantly led to the online front door of the shops along their journey. We know that people are pretty social, so shopping for friends during international travel, in return for rewards will be a fun way of shopping. This simplicity, we believe makes SKYRA a great marketing avenue for all aspects of travel retail, including airports, airlines, duty-free retailers and luxury brands and boutiques.