ABOUT US The Generals Daughters Marketing Group, is the brain child of The General and his “daughters”. Lead by CEO Aimee Dean our team between them have over 45 years of combined experience in Brand Strategy, Advertising, Public Relations and Brand Marketing. Along with extensive experience in Sales Strategy Development, Business Sales Development Programs, Executive Coaching, Sales Training and Operational Sales Frameworks. Our offering is completely new and unique to the Australian market and funded by an investment by The General an elusive but extremely successful Business Executive who identified that together the “Daughters” had a powerful offering. At The Generals Daughters we start by working with clients to firstly understand their business through our coordinated “Frontline Forces Framework™” a deep dive mission that gives us a total understanding all the complexities as well as all the moving pieces in a business. The Generals Daughters focuses on working with our clients to create a tailored “common operating picture” by aligning and connecting your people to your brand story and customer. The Generals Daughters does this through a range of proprietary tailored programs. Our philosophy lies in our own brand mantra which is “Coordination Beats Command”. If your instinct is to order everyone to work together, think again. We can’t create collaboration by top-down command. One of our most successful starting programs is the “Charge & Trust Program” which aims to align Sales & Marketing, where in some businesses they are either disconnected, non-existent or one function is perceived as more important than the other. We aim to align the teams so they can connect to their customers in a much more effective way, with or without technology. Like the General’s good old Pal, Senator Collin Powell once said, “Creating good Leadership is about creating conditions of trust”.