Firenze Fiera is a leading exhibition centre in Tuscany located at the heart of the city, with 100,000 sq m. Among the venues constituting the exhibition area are The Fortezza da Basso, Palazzo dei Congressi and Palazzo degli Affari,. Its privileged location and its charming spaces, reflecting a perfect dialogue between historical architecture and contemporaneity, are the key factors making it a unicum in the fair & congress world. Every year, the company boasts a portfolio of important events – some of which are leading events for men’s fashion and high quality crafts- as well as important local and international conventions and congresses, mainly focusing on medical-scientific subjects and on the IT sector.