Plateno Group is one of enterprises in China which has most profound impact on innovation. Focusing on the field of experiential consumption and initially upholding the philosophy of "Brand first” in China hotel industry, Plateno Group aims to build and operate new brands base on consumers' real demands and preference. Adhering to the vision of “Connect all the good experience”, Plateno Group connects the unique brands in variety of areas including hotels, apartments, cafes, Shared offices and art charity platforms, to deliver enriched life experiences to consumers. With over 20 brands and more than 100 million members in membership platform, Plateno now possesses a total number of 5,000 hotels in over 470 cities across China, and is keen on branching out into Southeast Asia, Europe, Africa and other overseas markets. In September 18th 2015, Plateno Group strategically cooperated with Jinjiang, becoming China's first hotel group which made its way into the world's top 5.