Sentient is an organisation focused on building stronger human-animal relationships through empathy, compassion and support. The sectors we specialise in include: Cruelty-free consumption and lifestyles; Ethical pet care; Wildlife protection and conservation; Media and education; Other social and commercial sectors which relate to human-animal well-being. As part of our mission, Sentient offers research, consulting and support services spanning three key areas - Individuals, Brands and Organisations