Greycork was created with the belief that a furniture design brand could inspire people to have deeper social, personal, and productive experiences in their homes. Founded in 2013 by a group of designers and entrepreneurs, the team has introduced a refreshing customer-centric business model to an industry dominated by decades-old incumbents and characterized by inventory-heavy stores, a lack of innovation, and little brand loyalty. Greycork’s model is simple: Invest in rigorously designing essential products, build them using the right materials machined by U.S. suppliers, market them for a fair price. Make it fun to buy online, make it accessible to see it in person. Invest in our brand and in our culture. Through this model, Greycork believes it can displace incumbents and become the go-to choice for the Millennial generation and those after.