IT ALL STARTED WITH A FRECKLE In 1992, our family found out that what we thought was a freckle wasn't a freckle... It was a precancerous spot. We were like most people. We knew we should wear sunscreen, but we didn't always do it. Sunscreen was always too messy, too greasy and too smelly. So, we set out to develop a sunscreen that people would want to use. A tough sunscreen that absorbed quickly into the skin, provided all-day protection, and didn't interfere with our everyday activities. We wanted a smarter sunscreen: Non-oily,light on the skin and eco-friendly. We found the perfect formula in 1995. And people love it. When they feel it on their skin, they're hooked. No more mess. No more oily hands. No harsh chemicals. Finally, The Perfect Sunscreen! OUR SUNSCREEN. LIGHT ON SKIN. TOUGH ON SUN. Better Than Oil Based Sunscreens SmartShield is serious sunscreen that you can wear all-day, everyday. Our oil free sunscreen won't clog your pores, won't stain your clothes and won't sting your eyes. Our special sunscreen fomula is quickly absorbed by your skin for serious, tough protection. Let Your Skin Breathe Unlike oil-based sunscreens that clog pores and capture heat, SmartShield sunscreen products are quickly absorbed and bond with the top layers of the skin. This invisible and natural feeling protective shield allows the skin to perspire naturally and stay cooler. Absorbs Immediately The Aloe Vera acts as a penetrating agent, which pulls the sunscreen into the skin for hours of effectiveness. SmartShield is immediately absorbed into the skin rather than blocking or clogging the pores. All of our products are hypoallergenic, PABA Free, and DEET Free. They are safe for all skin types and are dermatologist-recommended. Smartshield sunscreen is Aloe based with vitamins A, C and E.