Interim Professional and Consultancy Organisation B2C/B2B Digital Product Manager & Commercial CVM Leadership My competency focuses on maximising marketing technology investments. I can help build structure around data collection, human capability, and delivery process either as part of a transformation programme or incrementally within BAU, typically operating in one or more of the following capacities: -CRM/CVM Leader. In either transformation, including technology, people and process or in operations including campaign strategy, campaign design and business process efficiency. -Product Manager. In products marketed to large B2B or B2C customer bases in either a PAYG or subscription repeat purchase format, transacting both digitally and offline -Loyalty. Specialised skills building digital loyalty and engagement programmes, fusing product, platform and campaigning experience together. Depth of experience in the upsides of loyalty, making a positive, mutually-beneficial valuable and ethical value exchange around data and repeat transactions, but also the common mistakes companies make in the early stages that ultimately undo a programme. -Business Analysis. Focused on requirements capture and articulation, stakeholder management + success metrics and benefit realisation, usually bridging marketing or product business functions with technology