Brand merchandise and corporate gifts are tangible evidence of a company's internal values and culture. Items that are cheap and purchased on the fly tell a story of a company that is reactionary in its operations. Unfortunately, this is typical of the SWAG industry as a whole. Approximately 80% of all branded items given out by companies are discarded immediately, damaging stakeholder relationships and the environment. However, when a company is proactive and makes purchases based on its values for people and the planet, its stakeholders begin to associate the company with these values and engages with it in alignment with them. We believe that when a company is able to make informed buying decisions, chooses to put their logo on products that align with their values and tracks their impact, they can build strong reciprocal bonds with their stakeholders. Today, Coolperx is the world's first and only social purpose B2B brand merchandise agency, serving Enterprise and mid-size companies like Microsoft, Amazon, St. Michelle Wine Estates, Salesforce and Google. Coolperx is certified climate neutral and plastic neutral as well as woman, veteran, and minority-owned Social Purpose Corporation (SPC) based in Seattle, WA.