In 2001, after 9/11, we had the first inclination that the stock market must be short-term and keeping time. In 2011, we suspected that a bubble must be caused when the stock market moves further and further ahead in time. It has taken us 9 years and 1 month to confirm our hypothesis. Now, not only have we determined the existence of the stock market keeping time but have also found an application for it. Passive investing into index funds is a secular trend. TIMER, Inc. was started in May 2020 to help the passive index investor better their performance with lower risk by reducing investment during bubbles. Our forthcoming products TIMER S&P 500 ETF, TIMER Russell 2000 ETF, and TIMER Wilshire 5000 ETF use the scalable, algorithm-based, low-cost TIMER platform to do just that. TIMER, Inc. is led by its co-founders Kapil Sabharwal and Jimmy Antia. Our partner Robert Tull has assisted in establishing over 400 ETFs.