Whitedot began as ideas shared amongst fellow ski industry enthusiasts. The aim in mind - develop the perfect range of freeride skis. Eventually those dreams and ideas became reality when designs took shape and prototypes manufactured. Research and development led to a retail effort in Scandinavia, in collaboration with Fred Syversen, to establish and test the skis in the marketplace. The initial success saw the company expand working alongside its established and growing network of distributors across the world. Our pro-athletes success has grown along with the brand; international competition success for Eva Walkner and Dennis Risvoll as well as first descents of world famous couloirs by sponsored ambassadors such as Stefano Bigio. The range of skis has matured on a performance level and can match any of its peers within the freeride sector. For the future and with a technology focus, we are now pushing on with the development of the CarbonLite series of Whitedot skis.