Established in 2005 by Director Wayne Larden, Pont3 Pty Ltd is a successful Events Management Company. Pont3 is the rights holder and organiser of the Blackmores Sydney Running Festival and owner of the Real Insurance Sydney Harbour 10k and 5k. Pont3 also works on a number of small and large scale third party events including Cooks River Run, Wellness Walk, Bondi to Manly Ultra, Bathurst World Cross Country Championships and the 2023 Sydney World Pride March. In 2013, the Blackmores Sydney Running Festival was the first Australian marathon to be broadcast live in 23 years. The popularity of the Marathon has attracted both international and local elite athletes and as a result the Sydney Marathon has achieved a Gold Label rating.