Conference Mission: Introducing transdisciplinary approaches to design and marketing with an emphasis on the common touch-points (business models, markets, organizations, culture, cities and environments). Aims of the Conference: To establish a new dialogue among researchers, designers, managers, marketers and leaders; To establish a bridge between theory and practice; To achieve new consensus and to create synergies. Who should attend? Researchers Design and Marketing Practitioners Educators Entrepreneurs and Business Leaders Students Others