We do not think like the region. We do not have to… because we are born in MENA. We do not have to seek behavioural insights… we understand them by natural instinct, and that makes a world of difference. In the past 25 years, we have helped shape the communications landscape for our clients with our deep, inborn insights and our profound international exposure. We have broken norms only to build better ones. That is why we are trusted counsels at the head-tables and proudly belonging to their success stories. We deliver results… outstanding results that make a difference. Brands from across the world that seek to build a footprint in MENA Companies born in MENA… enterprises that seek to explore the world from MENA. They trust our counsel in delivering need-based, result-assured campaigns that we co-create as trusted communications partners We bring what we call discipline-neutral mindsets That means we do not operate in silos or ‘departments’. We belong to a school of thought that believes in no lines between the communication platforms.