Guide Your Buyer helps companies increase revenue and shorten sales cycles by improving product, content, and brand marketing. Every interaction in a buyer's journey is an opportunity. Ask me how I can help you consistently guide your buyers. On a contract basis, my projects cover GTM (go-to-market) strategy to successfully get products into the world, content and brand marketing to build visibility and trust, and differentiated product/technical marketing that prompts buyer consideration and conversion. I've worked with B2B and B2C products across both sales-led and self-serve channels, with a toolkit that includes buyer journey maps, buyer personas, differentiated product positioning, value propositions, and sales + marketing collateral.