We create modern, bright and colorful Basics that are easily mixed + matched among seasons, without slogans or appliqués. Pieces that are both timeless and modern, and are able to be thrown together by moms, dads, babysitters, grandmothers — and kiddos themselves, with little effort. Our campaign #jjmakesclothesfor emphasizes how easy it is to take J&J pieces everywhere, from first baths to first steps, first days of school to birthday parties, family brunches and everything and anything in between. Our clothes can be there when families are making memories with once-in-a-lifetime experiences, or simply for day-to-day play.