Getting access to a vet is a challenge! Either because the clinic isn't taking on new clients, they have a case backlog or that the cost is off putting to the pet parent. What is the outcome? People Google, or they ask on facebook, or they just bury their heads in the sand...not always the best way and a lot of the information out there is inaccurate. Sure, some people get video 'free' with insurance, but the customer journey is drawn out but 70% of UK and 97% of US pets aren't insured. So people are paying £24+ on average for a video consult, which makes it unaffordable for many: especially with the cost of living crisis. At Vidivet, our purpose is to make vet expertise more affordable and accessible to every pet parent; allowing any of them to ask anything about their pet at anytime from anywhere in the world instantly without violating their wallet!