Today’s market is tough. Today’s consumer is tougher. The Now Consumer has a smartphone, wi fi, a tablet. The Now Consumer keeps up with the entire family and friends with his Facebook account. Now, with a click of a button, favorite books are delivered to his Inbox in seconds. He curates his own viewing content. No more commercials. The Now Consumer has online streaming radio. Who do you think I’ve just described? A college student? Your IT guy? Your neighbor’s teenager? How about a 70-year retiree? Albeit a very savvy, intelligent 70-year, (and my Dad) but he’s not an anomaly. His peers are well versed in today’s technology. The Now Consumer has evolved into something different. Ten years ago, it was simple. Yellow page ads. TV spots, radio, newspaper inserts. Marketing has changed so much it has almost become a different animal! The Yellow Pages are more used as doorstops than being thumbed through. With viewers aren’t watching commercials because …They don’t have to. The return on investment for radio time has not come out unscathed either. You must evolve if you want Now Consumer’s attention. With the economy still on the mend and consumers having more choices than ever for product and service providers, is critical that your business stands out. Now, more than ever, small businesses have a real opportunity to stand out, to differentiate them and compete. Against anyone…. Even big box stores (won’t name names.). Ready for a whole new outlook on marketing?