The big idea behind our ad agency On November 6, 1991, Diane Devaney officially began the adventure that is Devaney & Associates. From the start, she has been committed to her plan of running a fully integrated advertising, marketing and public relations firm staffed with talented, fun employees that does great work for its clients. All these years later, Diane’s plan not only remains intact, it’s been implemented to perfection. Employees love their jobs, client relationships are as strong as ever and the work keeps getting better and better. The secrets to her success: bribery, extortion and threatening texts. Or maybe it’s just the Devaney & Associates’ credo: Be visionary Change your perspective. Follow those crazy tangents. Think outside the realm of the ordinary, not just outside of that old, clichéd box. Achieve results Duh. Who sets out for less? Develop sound marketing strategies. Raise awareness. Build an image. Give a product or service substance. Make clients happy. Break history No need to smash family heirlooms to achieve this goal. Just keep setting higher expectations and never settle for good enough. Stay flexible Think of it as mental yoga. Nowadays, trends come and go in a heartbeat. The mediums of communication are constantly evolving. Being set in your ways is a road to extinction. You must maintain the ability to adapt to new market forces and changes in direction. Get personal Hiya. How are you doing? Call it a meaningful connection. Call it chemistry. Just don’t call it insignificant. We want to sincerely know our clients and their businesses, so we can get into your customers’ heads, and hearts.