Organic & Natural Health Association is dedicated to creating and promoting transparent business practices that safeguard access to organic and natural food, products and services. O&N Health will accomplish this by supporting the development of rational standards for claims substantiation, promoting the communication of truthful and non-misleading information, and encouraging research in the natural products industry. O&N Health was formed to protect companies and industries doing the right thing, to help consumers seeking organic and natural products and services, and to enact O&N Health’s guiding principles for the sake of all people and cultures. Far more than being about defining “natural” or defending “organic,” Organic & Natural Health Association seeks to bring a broad coalition together to work towards preserving and advancing the health and well-being of people, animals and plants, and the planet as a whole. The Organic & Natural Health Association and our members are committed to these guiding principles: • Sustainability - Reflecting food, farm, and goods production and distribution practices and processes that are restorative to nature, give the utmost consideration to animal welfare, are socially responsible. • Transparency - Reflecting the strength in creating honest relationships between consumers and corporations. • Accessibility - Reflecting the need to enable broader consumer access to organic and natural food, products and services as part of our commitment to the health and wellness of all individuals, communities and cultures. • Traceability – Reflecting an ongoing and consistent practice of holding suppliers, manufacturers and distributors accountable for a clearly defined, quality-controlled production process based on our commitment to ensure products are accurately labeled, undergo appropriate testing and reflect consumers’ desire for wholesome goods and services.