Our main team asset is to promote, define and contribute with multiple insights, concepts, function analysis and solutions that reflect an awareness of the overall client projects and strategic goals, as well as an understanding of the target audience and the go-to-market plans for the inbound and outbound portuguese market businesses. Also promote design thinking solutions that make information, awareness and data useful, accessible, and meaningful by working collaboratively with the innovators, creatives and technologists leads through rapid prototyping cycles of clients challenges. What we deliver: Manage projects and events that bring awareness, notoriety and ROI for the clients organizations. Work with product teams to identify and answer important business questions Use data to inform product decisions regarding monetization and marketing Define and track success metrics for products and projects Design, implement, and analyze the results of experiments Communicate findings with both technical and non-technical audiences Understand user behavior and engagement through segmentation and model building -From a cognitive perspective, design thinking is the core creative process that enables a designer to generate new ideas. According to Cross, it is important to mention that everyone is capable of and does design; that designing ability has not always been regarded as a specialization; that “design thinking is something inherent within human cognition”; and that this ability used to be “a collective or shared ability”- (Cross, 2011)