Goodrich is a hospitality design and branding practice established in 2017. We create hospitality projects which fuse conscious, meaningful design with operational innovation. With a background in brand creation, operations, and design, we understand firsthand what it takes to build thriving and well-executed concepts. Our experience ranges from transformational, scalable solutions for international brands to the design of highly original, bespoke projects which push boundaries and influence the hospitality field. We believe the process of creating a project is as important as the final result. We work with people we admire to develop projects which will have lasting impact on the communities which surround them. Close collaboration with our clients allows us to create a tailored design and guest experience that fully embodies their values and aspirations. For each project, we work hand-in-hand with our clients to build a foundational concept narrative which guides all aspects of the project going forward. Located in the Flower District in New York, our team of eleven designers and architects is currently at work on a variety of hotel and restaurant projects throughout the United States and in South America.