IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community. The founding members of IAB Hong Kong powered by HKDMA; comScore, Facebook, Google, Next Digital, Red Lotus, South China Morning Post and Verizon Media, all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association. Through working with its member companies, IAB Hong Kong is committed to talent development, education and cutting-edge research about the critical role of digital marketing. More information at www.iabhongkong.com.