Buying art can be a daunting experience – from the limitless choice available to intimidating price tags. Bleur was born from the need of aspiring art buyers tiptoeing around the art world to find art that resonates with them. We wanted to break away from an art world that has always resisted change and that we didn’t feel connected to. Instead we bring art to modern-day lifestyles by giving buyers the space to explore and decide for themselves what type of art they like without feeling pressured to be knowledgeable.