Booch is India's first 'non-alcoholic fermented' drink that helps you release your stress without getting drunk or dizzy at your workplace, home or anywhere you want to relax.  It is a non-alcoholic, stress-busting, low-calorie drink targeted primarily at Beer drinkers. The drink has a unique flavour, produced through fermentation over a month. Booch has a unique flavour and low calories with a relaxation effect, making it irreplaceable with any other beverage.