Sportsline, a brand in the Health and Fitness Industry, is a holistic Sports services brand which provides an all-encompassing system, created from the sum of several professional medical solutions in-order to arrive at the most effective and efficient diagnostic/therapeutic/training methods - Tailored for the needs of the individual. Sportsline has always been very popular amongst competitive Athletes. However, the Sportsline Brand is now more suitably positioned as the “Professional Athletics and Sports Service for the Masses” offering “Elite Sports Services to All!” As Sportsline is going “mainstream”, it has created a scalable lifestyle branded model targeting the full spectrum of the Health and Fitness Market thereby enhancing its brand awareness in the general Wellness space and greatly increased its overall market share.