Transforming Lives Through Sports. TAD Sports Lab brings together the “best of breed” group of sports professionals with exceptional expertise and experience. This group’s collective track record and proven performance across decades of sports management, marketing and training as well as vast involvement across a huge range of sports development and events would be second to none. Our four pillars of operation are based on Expertise, Experience, Professionalism and genuine Passion for the task, working together with clients to find sustainable solutions. We are focused and committed to building sustainable commercial models to fully maximise existing and potential assets, rights and opportunities. Our front line of executives, group consultants and specialists ensures that clients get the best possible combination of talent and expertise across all aspects of sports marketing and management, and event solutions to meet and exceed each organisation’s brief, challenges and expectations.