The Gramado World Advertising Festival reaches its 20th edition marked by the organizing committee's drive and challenge to redesign the tradition and success that guide the event. This year they offer the market a unique edition laden with a host of attractions to meet the expectations of both students and people working in the industry directly connected to advertising as well as to its related fields. International speakers representing all continents mark our events, which aims at being the most international of all in its field, the veritable "big picture" of the industry across the world as a line of business. The past edition also innovates by publishing a book designed to retrace the history of the Festival throughout the years by recording its evolution and path via texts and pictures that unveil the significance of the Festival in the international advertising backdrop. Today, it ranks among the three largest events in the industry and the only one in the world to award pieces submitted in three languages. The Gramado World Festival is signed by ALAP, FENAPRO, CNP, ABAP and ARP, a coming together of forces that is another reason of pride for those involved not only in this edition but in all the others, a sign of history, tradition and collaboration.