RiceBook is software designed to recommend restaurants in an intelligent way to users with social connections, relying on friendships and rich social tagging. Now it has nearly 7 million registered users, 68% of which are high-end consumers. And its Series B round of financing has been completed, valued at US$50 million. On January 21, 2015, RiceBook team’s ENJOY Limited Cuisine App is officially online. ENJOY Limited Cuisine is RiceBook team’s e-commerce platform for selling high-end food and beverage products. ENJOY, enables us to recommend choice food as well as rare and unique dining experience to you. It is our sincere hope to provide dining solutions in an emotional way regarding the issue “How to Eat Better”.