The Rock Annand Group is a client acquisition strategy consulting firm focused on the B2B software industry. Software technology clients hire The Rock Annand Group when they’re looking for a go-to-market program with a quick return on investment or for someone to turn around the entire marketing program on an interim or long-term basis. Go-to-market services include: * Analysis of current and projected market opportunities so as to stake out an ambitious yet feasible client acquisition strategy * Positioning that creates clear differentiation from other players in the client’s niche * Development of sales/marketing infrastructure using automated lead handling that sends high-readiness leads to sales and routes low-readiness leads to marketing for long-term nurturing * Quick-start program that rolls out your first automated campaign with quantifiable results in 60 days or less. * Multi-channel thought leadership campaigns with content that positions your firm as a trusted advisor for your target audience by communicating about themes and challenges that matter greatly to them * Performance-based measurement of results, quantifying conversion rates and return on marketing investment