Spaycial enables better relationships between people and brands, by turning payment data into shopping behaviour clues. It offers an analytics and marketing automation suite built on this data. The French Fintech understands consumer behaviours to deliver marketing activations and engagement, helping brands have cutting edge insights to offer personalized and automated services, unattainable until now, to regular and new customers, and ultimately increase their revenues. Spaycial is an ACPR-Banque de France-approved payment institution since 2018, a license allowing this service to collect payment data, which makes it easy for shopping enthusiasts to be rewarded for purchases in their favorite stores. It is live in 7 countries in Europe (France, Spain, Poland, Luxembourg, Sweden).